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Throughout the civilized world, Coca-Cola advertising is incredibly well known and instantly identified. The company has for a very long time recognized that collectibles are a fine way to advertise among fans and those not yet devoted to their brand of soda. Items can be found to appeal to nearly any individual of any age and taste.

The Coca-Cola Santa, which was introduced in 1931, has popularized the classic Santa look, what we associate Santa as looking like. The Christmas Santa has been featured on mugs and clothing, and people collect Coca-Cola clocks, signs, pins, sweatshirts and millions of other things for their practicality or just for the logo.

Clocks with the Coca-Cola logo were originally made to be displayed in stores that sold the brand and many clocks also say "Sold Here". They were often given to store owners free of charge as an incentive to be used in the store. Some clocks were quite simple in design while others were more elaborate and incorporated things such as neon lighting. Some collectors find these neon clocks to be art and display them as such or they incorporate them into the decor of their home. Others like having a simple and practical timepiece that also incorporates a favorite brand.

Apart from the vintage and other old Coca-Cola clocks, the current trends in different watches and clocks continue to gain popularity among the masses. Coke aficionados love these gifts. Also, there are many people who like the brand and love every single item even if they do not have a collection. After all, clocks make a perfect gift anytime, any day.

These Coca-Cola clocks have even been replicated as pins that are appealing to collectors of pins as well as collectors of clocks and advertising memorabilia. They make excellent gifts for collectors and can even be used to decorate the wrapping of a larger gift as a hint as to what is inside.

Modern Coca-Cola clocks may be sophisticated electronic chronometers or replicas of vintage clocks. Age alone is not what makes these clocks desirable or valuable, since some from only a few years ago may bring many times as much at sale or auction than real vintage ones. There is also a thriving business in making vintage replicas. Replicas can be fairly costly, but most of them are a more affordable way to own or give these items.